Dear telecentre.org Partners,
This is a new space set up to discuss the topic of Resource Mobilization. All organizations need resources to sustain and expand. They may have obtained an initial funding source, but without a resource mobilization plan, they will not be able to continue when that initial funding source dries up.
What is Resource Mobilization?
Very often, we equate the term “resource mobilization” with fund raising. Raising funds or money is only a part of resource mobilization; in fact, it can be a target or an outcome of resource mobilization efforts. Resource mobilization goes beyond just dollars and cents. It includes building valuable contacts and networks, and garnering the interest, support and in-kind contributions of people important to your organization. As important as raising funds is the effort to building relationships. People don’t give money to causes, they give to people with causes. So resource mobilization goes beyond fund raising; it is friend raising as well.
Planning for Resource Mobilization
Organizations should make adequate preparations for resource mobilization to be effective and to ensure they are maximizing all opportunities. An organization’s resource mobilization plan should be tightly integrated with their organizational strategic and communication plan. If an organization is well-managed and conveys its key messages effectively to its target audiences, it will be more successful in raising resources, and this, in turn, will contribute to the organization’s continued growth. Hence the two strategic plans must go hand in hand. A resource mobilization plan must follow closely the vision, mission and goals of the organization or be aligned with specific objectives for raising those resources.
Another reason why the resource mobilization plan must be closely linked to the strategic plan of an organization is that the management team must be fully involved in the resource mobilization planning. Like marketing, it is a function that is not just left to the resource mobilization team. All the different parts of the organization must be aware of the objectives of the resource mobilization plan and the role they plan in its execution. For example, the finance or accounting section of the organization should and could participate in the resource mobilization process by helping to construct the “fund raising needs statement”, which assesses the target resources to be raised, the organization’s current financial situation and, based on that, the resource gap to be filled.
Five Steps to Resource Mobilization
There are five key steps to be considered for your resource mobilization action plan. They are:
I will discuss each step in this forum in the next few weeks.
For now, I invite you to post your comments and views on the above introduction to resource mobilization.
I look forward to reading your postings.
Advisor, Telecentre Women: Digital Literacy Campaign
 Resource Mobilization – A Practical Guide for Research and Community-Based Organizations, Venture for Fund Raising, Philippines, 2009
 Raisers’ Ask Fundraising Magazine http://www.raisersask.in/digital/Raisers_Ask_December_2010_for_Web.pdf
I remember one time our Radio station broke down and we needed some money to put it back. We started mobilizing resources and one Old lady gave us her goat of which we sold and got some money.
more still, when the roof at the Telecentre went off, community members mobilized some roofing materials and we managed to put the roof back.
Human Resource mobilization, our Center applied for a Peace Corp Volunteer from USA and he has been a resource to both the Center and the community as a whole.
More still, Nakaseke Telecentre is working with a team of 22 volunteers on Radio programs and their efforts have contributed to the sustainability of the Center.
so, resource mobilization can be anything which can benefit the Telecentre
Hi Balaba, what you have listed are excellent examples of resource mobilization. The kind old lady who donated her goat, the Peace Corp Volunteer and your 22 other volunteers are all precious resources, through whom you were able to raise money and other benefits.
Thank you Vivien. Very enlightening indeed. I actually thought resource mobilization was same as fund raising. I do have some questions.
How does one integrate the organization’s resource mobilization plan with the organizational strategic and communication plan?
Are there trainings on Strategic planning, or organizational planning in general? Please provide me wuth links or leads.
Thank you once again. I look forward to your next post.
Dear Chinyere, let me try and answer your questions.
On the first question, an organization's strategic plan charts out its direction, goals and objectives (whether short-, mid- or long-term) and actions it will take to achieve these goals. Its resource mobilization plan should be based on these same specific goals and should articulate ways it will raise resources to help achieve these goals. That is why the resource mobilization team needs to have the strong support and involvement of the management team, to ensure there is coherence between the two. The communication plan should also be crafted accordingly so that the organization's goals and services it offers can be presented effectively to the various audiences. Good communication with potential donors/contributors will increase resource mobilization efforts. Hence, all components need to be harmonized for synergy.
There are many training courses on strategic planning, organizational planning and resource mobilization. Most resource mobilization courses will also include or at least revisit the strategic plan (for reasons mentioned above). The Resource Alliance website has much resources focusing on these topics, and also runs training courses and workshops. Check out www.resource-alliance.org.
Hope this helps.